Platform Guides

In March 2026 Amazon put Sponsored Products and Sponsored Brands inside conversational answers, and in May it folded Rufus into Alexa for Shopping. A placement where the shopper never sees a search results page changes what your listing has to do — and makes measurement harder than the CPC suggests.

From September 2026 you can no longer create Dynamic Search Ads campaigns in the Google Ads UI, Editor or API — existing ones are being upgraded into AI Max for Search. Here is what changes, what you lose, and what to do before the deadline forces the decision for you.